RumChata. What’s the Deal?

Whether you like his music or not, Enrique Iglesias’ name is fun to say. And things that are fun to say rank: Teletubbies, Google, P. Diddy…. Add an exotic name or foreign lingo to the mix and we go ga-ga. Could RumChata be a case and point of this sophomoric hypothesis?


Well something is making RumChata the name on everyone’s lips — particularly in Illinois and Wisconsin, of all places.


RumChata, for those who don’t know, is a “rum cream made as an authentic replica of the best Horchata you have ever tasted. It is made from scratch using real ingredients — rice, sugar, cinnamon and vanilla.”


And people are lapping it up. They use it as milk, in their Sunday coffee. Some use it on cereal — you know who you are. Recipes include French Toast and a Snickerdoodle cocktail (see below) that is just plain awesome. Some are getting free mugs with purchase. Others dig Naked Larry, the guy in the commercials.





Then, there’s the RumChata app. And its’ cameo appearance on Entourage (another fun name to say).


Long way of saying, there’s  a lot going on in the RumChata world — so much that it’s been in short supply.


Enlighten us as to why you like RumChata so darn much. Beyond its’ roll-off-your-tongue name.


RumChata® French Toast

3 eggs
1/2 cup milk
1/4 cup RumChata®
8 slices white or french bread
1 Tbsp butter


Leave bread slices out in a paper bag overnight to dry out. With a fork beat together eggs, milk, and RumChata®. Heat butter in griddle over medium heat until melted. Dip bread slices into egg mixture and cook until golden brown about 2-3 minutes per side.





2 oz RumChata®

2 oz cake vodka


Combine the ingredients in a rocks glass filled with ice. Stir well and serve with a snickerdoodle cookie on the side.





84 Responses to “RumChata. What’s the Deal?”

  1. What the Chufa is with RumChata? Says:

    [...] why the hype? As Drinking In America points out, it could just be the stellar name, “Rhum-Chahtah.” It’s sexy. It’s fun to say. And before you finish saying [...]

  2. MJT Says:

    I love this stuff! Never seen their commercial, though. Is it on t.v.?

  3. Dee Dee Says:

    Its killer in coffee or hot cocoa, but its also quite fabulous wearing nothing but a slight chill on the rocks. Its a pretty big deal in Central Illinois right now. See:

  4. Curt Says:

    I just heard this one but haven’t tried it: French Toast shot. Mix RumChatta and Heath Rum. Heath Rum is only available in Northern Wisconsin (Green Bay area), made by The North Woods Distillery.

  5. Angela Says:

    I tried Rum Chata for the first time a month ago and I love it!!! It’s a great drink! I have been drinking Rum Chata with rootbeer. If you like rootbeer floats you will LOVE this recipe. I tried with diet rootbeer to cut the calories but regular rootbeer is much better.. A shot on rocks is great also! Enjoy all!!!

  6. DIA Says:

    Angela, that sounds awesome. We like ours with a splash of bourbon, but we’ll have to give rootbeer a try.


  7. Mary Kovars Says:

    Love Rumchata!!! Was surprised to find out it is made in my home town of Pewaukee Wisconsin. I guess that’s why it’s a Wisconsin and Illinois drink.

  8. Guy Says:

    I’ve always loved Horchata, it’s my favorite drink when I stop at my local taco stand. Never heard of rumchata and saw this stuff sitting on the shelf the other day and decided to try it. This stuff is delicious! Can’t even tell it has alcohol. It tastes exactly like horchata. mmm good.

  9. crystal Says:

    This stuff is so good I work at the Botteling company I bottle it it is so good with root beer…

  10. MOMMADEB Says:

    My new drink on friday nights.I LUV IT!!!!!!

  11. Naomi Bean Says:

    Effing delicious! Take it from someone who’s been drinking horchata her whole life and is no stranger to rum; Rumchata is hands down the most satisfying and uniquely amazing beverage I have ever tasted. It’s sweet sexy rich taste smell and texture licks each of my senses and sends my mood instantly skyward. I work at a bar in a small far west subarb of Chicago and was recently introduced to Rumchata by co-workers and I am in LOVE<3 it has become my nightly ritual to have a glass of it on the rocks each night following my shift and its smoothe pleasurable cinnamon and vanilla sweetness is indescribable=)
    Mmm More Rumchata please!

  12. DIA Says:

    We have to agree, Naomi. On the rocks is definitely the way we like our Rumchata.


  13. Tavis Says:

    We also like it with a splash of American Honey. We call it a Golden Graham.

  14. Carol Says:

    My husband and I own Rosati’s Restaurant in Green Bay and he just recently bought a few bottles of RumChata and had me try it last night for the first time. OMG….it’s fabulous! I had several glasses of it on the rocks was hooked! (I think I drank 1/2 the bottle!) The French toast recipe sounds really good so I will have to try that, too.

  15. Theresa Says:

    try a shot of UV Cake and 3/4 shot of rum chata and top off with rootbeer. You have a Rootbeer float. OMG is this amazing.

  16. Old greg Says:

    I drink this shit from a shoe, mutha licka! Its creamy…Creamy beige!

  17. Connie Says:


  18. Connie Says:

    it goes without saying to use moderation with anything!!!:)

  19. DIA Says:

    Theresa, that sounds awesome. Connie, we couldn’t agree more…any favorite way to drink it?


  20. Cheeka Says:

    I am absolutely addicted! I have been drinking this since last summer. I had to buy it in a town 2 hours away cause they didn’t sell it anywhere around here. I took a bottle(empty) into a local liquor store and asked them to please order it for me. When the distributor came they were only going to get 2 bottles but he talked them into getting a case. That was at 4:00 on a Friday. They opened one bottle to try it & sampled it out to anyone that came in. I picked up the bottle they set aside for me at 3:00 the next afternoon & they only had one bottle left!

    I love it plain over crushed ice, unfortunately I think I’ve gained 10lbs!

  21. DIA Says:

    It certainly is picking up steam & flying off the shelves. Does the heavy calorie factor play a role in how much you drink it? Or is it one of those, “it’s too good to be bothered by the cal count”?

    Thanks for sharing, Cheeka!


  22. Kim Says:

    Where can we get Rumchata in California???? Here on vacation, told my sister how good it is and now can’t find it anywhere! What up with that????

  23. DIA Says:

    Hey Kim, where are you in California? We know they sell it in LA. You can also order it online from RumChata’s online retail partners: BevMo!, DrinkUpNy and Merwin Liquors.

    Enjoy your time in the Cali!


  24. Sarah Says:

    Love this stuff. A lot of my friends can’t stand it but I swear I can’t get enough of it. The bar tender at my regular bar makes me root beer floats using root beer and “chata pops.” Which is really just frozen rum chata. But I love it.

  25. DIA Says:

    Chata pops?! Fantastic! Thanks for sharing.


  26. Jill Walker Says:

    We came up with a Rumchata shake!! Rumchata, choc syrup and vanilla ice cream…HOLY DELICIOUS!! :) Try it, you will not be disappointed.

  27. annette Says:

    I love drinking it with coke, but how do u pour it without getting e foamy cottage cheesy head on it??

  28. Sarah Says:

    LOVE RUMCHATA!! First time i had it was on a party bus with a wedding party being passed around…big hit ever since!! Hard to find in the bar in southeast Michigan… have heard it mixed with Jager as a shot and mixed with Three Olive Loopy for a drink

  29. Joey Says:

    Half fireball and half rumchata! Yummmmm!!!

  30. De Says:

    Good Stuff.! I tried the french toast, fantastic. I believe will include this in our St. Pattys Day Pre-Parade Brunch. Southside Chicago.

    Enjoy and Be Safe….What the hell, a round for the entire group on me!!!!

  31. Christine Says:

    Rum Chata ia A-Mazing! I love it so much! I have told every friend about it, and kind of wish I didn’t because now, its even harder to keep on the store shelves in CA!!!! This is by far, my new FAV!!!! Gotta have my RUM CHATA!!!!!

  32. Patricia Says:

    I was told to try it with rootbeer . We did so lastt, but it curdled . What went wrong?

  33. Suzy Says:

    Its quite delish with Salted Carmel Vodka as well….YUM

  34. d-cakes Says:

    Try Rum Chata with Chambord it tastes like a jelly doughnut

  35. RumChata Cupcakes, Oh Yeah! « 3 Quarters Today Says:

    [...] in the country, but it’s spreading fast and the mix recipes are popping up everywhere from Rumchata French Toast to a yummy sounding RumChata Rootbeer [...]

  36. Dawny Says:

    So the first time I had it. It was rum chata. vodka, and baileys. We ran out of bailey so we used French vanilla coffee creamer. Delicious!!! I thought I need to serve this at my christmas party. Since I used to bartend. I came up with: rumchata. Vanilla vodka. Mint chocolate baileys. Candy cane on the side. If we run out of baileys it will be coffee creamer. YummO!!!! U must trust me and try. Oh and by the way. We had chocolate shavings in the top!!!!

  37. DIA Says:

    Dawny – it sounds like you’re a RumChata pro. Thanks for sharing your recipes. Cheers, DIA

  38. LisaD Says:

    I’m in NC and couldn’t find RumChata anywhere, but recently went into the Shopette on the Air Force Base here and Thank God, they have it!!! My husband and I were living in Elmira, NY (upstate) a year ago, and were in a large liquor store for a wine tasting. A young man came over and said to us that he was having a liquor tasting on the other side of the room, and we should come try his samples. So we went over to try RumChata and 2 other items. I was hooked on RumChata and don’t want to ruin it – we just pour it over ice in a pretty large glass. Devine!

  39. ruth Says:

    Use Dad’s or A&W root beer & it doesn’t curdle.

  40. Aaron Says:

    Recipes aside — it’s great by itself. I like to just sip it on the rocks.

    If anyone’s wondering about the taste, a friend of mine heard a pretty good comparison: it’s like the milk left in the bowl after you have cinnamon toast crunch.

  41. sally Says:

    hmmm… this seems geared toward 5 year olds. seems like a melted Toasted Almond ice cream treat.

  42. Awesome Joe Says:

    Rumchata+Goldschlager shots

  43. Brittany Says:

    its my fave!! i love rumchata! some peeps dont like the milky taste but as someone said above my best friend also said it tastes like milk from cinnamon toast crunch i think it tates like liquid almonds! its so good!

  44. Mike Says:

    So this is for kids or adults without refined pallets?
    I’m not sure what the fascination is with a cloyingly sweet, artificial tasting drink.


  45. Dan Says:

    You want a true cinnamon toast crunch flavor mix it with Captain Morgan spiced rum pretty Darn good stuff

  46. Centrailia Says:

    No one said you had to like it Mike, but you don’t have to knock others who do. Such childish ways…. Rum Chata is a nice sipping drink.

  47. caroline Says:

    at Christmas,first taste,hooked completely. bought giant bottle and put on tira misu, blintzes, crushed cookies, anything i can dream up. rarely drink but this is so much fun.

  48. elisha Says:

    Another idea is a drink called yoohoo. Its rum chata, vanilla vodka and kahlua. Good!

  49. New and Fairly Noteworthy | Drinking in America Says:

    [...] vanilla and elderflower and will be available nationwide in March. Fratello is from the makers of RumChata, one of our personal favorites, so there’s no denying we’ll be loving this too.  We’re [...]

  50. Taphney Says:

    Just tried Rum Chata for the very first time today!.all I can say is YUMMY!!!My New Favorite!!Added it to RootBeer and it tasted like Cinnamon Toast Crunch Cereal!!..Its awesomE!!

  51. jack 0 highlander Says:

    December 16th, 2012 at 8:33 am
    So this is for kids or adults without refined pallets?
    I’m not sure what the fascination is with a cloyingly sweet, artificial tasting drink.

    very well put but I however I do like it

  52. Scary Ivan Says:

    1 part RumChata
    1/4 Sailor Jerry

    Chill, pour straight up.

  53. brit Says:

    it tastes like breakfast. like when I drank the milk after a bowl of cereal when I was a child. AMAZING.

  54. Aristomenes Says:

    *case IN point

  55. Shelley Says:

    Amazingly delicious! Pour it over ice cream, have it in coffee, toss a couple shots into a Dad’s Root Beer, make French Toast with it, or just have it over cereal. Yeah, it’s THAT good.

  56. Jim P. Says:

    Best French Toast. 2 ounces of Rum Chata plus 1 ounce of Patron Cafe. Mix in shaker over ice and pour into brandy glass. Went to a party where everyone bought the host a bottle for his birthday. Ran out of Patron Cafe unfortunately and everone made all kinds of drinks.

  57. Nate Says:

    Love RumChata with iced coffee, add some Baily’s, yumm!

  58. Sierra Says:

    Im one of those girls who only like to drink if I cant taste the alcohol, RumChata is PERFECT for that. hands down my favorite so far LOVE IT!! anyone who hasn’t should really try RumChata cupcakes they are DELICIOUS, even better with cream cheese frosting

  59. RumChata Cupcakes | Deliciously Says:

    [...] a handy link to what exactly RumChata is along with fun recipes like RumChata French [...]

  60. Joe Says:

    Awesome in a Root Beer Float!!

  61. Kris Says:

    I used a 2 oz shot glass:
    3/4 Rum Chata, fill will Blue Red Bull (blueberry). I recomend you drink it quickly, due to the carbonation in the Red Bull. It tastes like blueberry buckle.

  62. the real deal Says:

    This shit fuckin sucks.

  63. Patricia Says:

    Where can i buy in San Bernardino,Ca? How much does it go for?

  64. DIA Says:

    Hi Patricia,

    Looks like there are several locations around San Bernardino, CA that sell Rumchata. You can check out the full list here. It usually retails around $20. Let us know if you have any more questions and enjoy the Rumchata.


  65. Velvet Cinn: Horchata with A Cinnamon Twist | Drinking in America Says:

    […] It’s fun to say and even more fun to drink. Since Rumchata debuted back in 2011, people have been loving the stuff. Last week, Cruzan became the latest brand […]

  66. mgd Says:

    I mix mine with Pearl Apple Pie and a bit of caramel. To.die.for!!

  67. grim Says:

    really…. whos the turd that decided to try to look stuck up and said “So this is for kids or adults without refined pallets?” go stick your finger in a light socket you uptight dork…

    The rest of us want to party like real down home people!!!! You know the people that work for a living to make the world go around!!!

    Bring on the rumchata! It’s just as good straight out of the bottle. (but then the wife gets pissed cause I drank it all) bahahahaha

  68. minimim Says:

    one of the best drinks you will ever drink in your life.

  69. cara Says:

    one part RumChata
    one part Jack Daniels Tennessee Honey


  70. tamra schlitter Says:

    is it available in iowa

  71. ricorumeye Says:

    I enjoy rumchata, very tasty! Someone mentioned they gained 10lbs in a post. Well, I call it doublechin chata, if you know what I’m saying beoyitch!

  72. siobhan Says:

    Tried recipe for pumpkin pie martinis that used rumchata,turned out great!! Never heard of rumchata before that, but can now say I’m a fan.

  73. Joe Says:

    It still boggles my mind when people order this shit. Then again, not so much, because those are the same people who would consider Blue Moon a craft beer. Adults without refined pallets, indeed.

  74. Kermit Says:

    Just and Bacardi it gives a kick.

  75. Kermit Says:

    I mean just add Bacardi it gives it a nice kick.

  76. Eva Says:

    I’m Portuguese we love rice pudding & that’s what rum chataxtaste like to me.

  77. Paul Says:

    Interesting comments. To sweet, only enjoyed by people with poor palates or taste. The drink has been around for thousands of years! The flavors are complex and interesting. If you don’t like it, don’t drink it! Not every one can enjoy this drink, I don’t know why, maybe it’s because they have no or poor taste. It’s not my everyday drink but it has a place and style all it’s own. As do most drinks. Just sit back and savor the flavor…..if you can’t do that then just shut up and leave the rest of us alone. We don’t care what you think.! It is a wonderful break from the ordinary.

  78. Ayla Says:

    what is the difference between Rumchata and Coquito?

  79. Drinking In A Winter Wonderland | Drinking in America Says:

    […] and a whole lot of eggnog. The classic holiday drink is getting a new spin from the bottlers of Rumchata. Holly Nog, a spiked eggnog, will debut this November right in time for the Christmas countdown. […]

  80. Tippy Cow Rum Creams Get Tipsy | Drinking in America Says:

    […] Cow. The name leaves your imagination running wild but the makers of RumChata have entered the cream liqueur world again. Their latest release is a rum infused liqueur with an […]

  81. Chris Says:

    To the people saying it’s for “unrefined palettes” or a “kids drink.” RumChata is basically just rum added to Horchata. Horchata was a beverage made by the ancient egyptians… yeah, those pansies.

  82. Tippy Cow Now Available… Come See What The Excitement Is About Ironwood Restaurant Says:

    […] Cow. The name leaves your imagination running wild but the makers of RumChata have entered the cream liqueur world again. Their latest release is a rum infused liqueur with an […]

  83. Angela Says:

    I love Rumchada!!! I made french toast one night and my daughter and I loved it. I drink it by itself and add it to my hot chai. It is that good. I found my love for drinking again. lol

  84. Tugrik Says:

    Our favorite cocktail: the Latino Russian

    1 oz vodka (Russian Standard Platinum is good!)
    1/2 oz Patron XO Cafe
    2 oz Rumchata

    Put a few pieces of ice in a highball glass. Stir the vodka and Patron XO Cafe together with the ice. Pour the chilled Rumchata atop and serve. Let the drinker decide if they want to swirl it up or drink it layered.

Leave a Reply