It’s true, just ask former New England Patriots lineman Matt Light. The retired pro footballer teamed up with KEEL Vodka to bring a light spirit to the market that men can enjoy.
Bill Dessel and Tom McGowan, two Rhode Island natives, founded KEEL Vodka back in 2010 and just launched the product this spring. The two entrepreneurs wanted to create a vodka that men could enjoy while maintaining an active, healthy lifestyle. Think the vodka you can drink and still go to the gym, hike and do other manly things.
KEEL is a premium light vodka at 24% ABV that has only 58 calories per shot. For comparison sake, Skinnygirl has about 75 calories per 1.5 oz., aka no longer the skinniest vodka out there. KEEL first launched in Newport, RI in April and is now making it’s way through Massachusetts with the help of Matt Light who’s helping to promote the vodka in his team’s home state. You’ll have to travel to New England for a bottle but Dessel and McGowan are looking to expand across the country in the future.
Light spirits and cocktails are on the rise so KEEL couldn’t have come at a better time. Gentlemen, would you drink this low calorie vodka?
It’s a strange phenomenon that calories per shot is more important than the amount of booze that is contained in them. The more “skinny” shot also is less effective and the rest is made up with water. Taking regular vodka and watering it down from 40 to 24% with high quality water is probably tons cheaper with the same caloric effect.
Its not a strange phenomenon that Bud Light and Coors Light are two of the three top selling beer brands. Go to any bar or tailgate and the majority of guys there are drinking a light beer. Nor is it a strange phenomenon that less alcohol per shot actually tastes better. It comes down to a matter of choice, drink the more “effective” shot when you want to wear the lampshade or drink something lighter and tastier when you just want to hang out.