Svedka vodka launches two new ads featuring its SVEDKA_Grl robotic icon today. Watch for them on Bravo, VH1, Comedy Central, FX, Oxygen and E!, among other major cable networks and select movie theaters.


The ads are “colorful, provocative, outrageous, fun and cheeky,” says a SVEDKA source.


The so-called “fembot” first took to television in 2010. Welcome back, Grl.