What do you get when you cross a kegerator with a Keurig coffee maker? The Krups Heineken Sub—a new premium draft beer apparatus that works like a K-cup coffee machine. Sounds too good to be true, right? Well it’s a real thing, and although the device is already available in select locations (France, Italy, and most recently, Britain), its release (and price) in the United States is to be announced in the upcoming months.
To create this part beer cooler, part draft-pouring machine, Heineken partnered with not only Krups (known for their at home coffee brewing technology) but also Apple industrial designer, Marc Newson. The collaboration resulted in a sleek, 16 inch, compact, aluminum-body design that brings quality, chilled beer directly to consumers. This way, users can experience different types of beer that are normally unavailable in draught form in the comfort of their own homes.
How does this innovative appliance funtion, you ask? Let us walk you through it. The Sub takes beer-filled “Torps” (short for Torpedos), which are pressurized modules that hold 2 liters of beer per canister (about 8 glasses). Available in local stores or online to be delivered to your door, Torps come in an assortment of world beers from Heineken’s portfolio. The first brands to be offered will include Heineken, Affligem, Desperados, Birra Moretti Baffo d’Oro, and other seasonal beers (TBA).
To begin drinking, all you will need to do is insert a Torp into the Sub, close the airtight hatch, and start pouring cold brews at your convenience. The best part is, not only are the Torps “fridge friendly” (they fit easily), but they also stay fresh for up to 15 days after opening; the Sub chills beer at 2 degrees Celsius (35.6 degrees Fahrenheit) while a typical refrigerator is set to 6 degrees Celsius (42.8 degrees Fahrenheit). Overall, the biggest advantage is that the Sub allows home drinkers to pour an exact, desirable amount of beer, so now you can forget about your beer becoming flat an hour after you take your first sip.
Are you intrigued yet? We sure are. Like we previously mentioned, the Heineken Sub will be released in US markets later this year, but if you’re pining for a head start, pre-register online here for more updates and announcements.