Lame Name Award: Omission

Our Stories April 16, 2012 No Comments.

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Craft Brew Alliance (CBA) has unveiled Omission, a gluten-free beer brand launching this spring. Made with traditional beer ingredients — including malted barley, hops, water and yeast — the new brew uses a proprietary process to reduce gluten levels below the Internationally recognized gluten-free standard.


Omission, brewed at CBA’s Widmer Brothers Brewing facility in Portland, Oregon, rolled out in Oregon April 2.


We’re sure this is a good idea for the growing number of gluten-adverse/allergic adults. But Omission? We are having a near-allergic reaction to the name. Anyone?



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