Are cocktails going the way of the 100-calorie packs? Introducing Ivana B. Skinny pre-mixed Margarita, Appletini and Cosmopolitans. Definite points for the cool packaging and the arduous time in the lab:


“We did a lot of experimenting with alcohol-based versus wine-based drinks and found that wine makes the drinks sweeter, more flavorful and keeps the calories lower,” said Tony Elward, CEO and co-owner of International Spirits, LLC.


Eureka!, we say. “At 3 carbs and 98 calories a serving they are also a great way to indulge without the bulge!” reads the ad copy.


And if we can limit ourselves to carefully measuring out the five-ounce servings, maybe we’ll look like the models on the Ivana B. Skinny website.