Def. — Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call.


Sam Adams has a new social media marketing ploy up its sleeve — it’s crowdsourcing a new beer.


The campaign is called the Crowd Craft Project. All you have to do is go onto its Facebook page and put in your input. You can influence the color, clarity, body, hops and malt. Voting ends February 5th.


The new brew will be available at select Austin bars, and at the Sam Adams brewery in Boston. There’s no word yet on whether it will be distributed elsewhere.