Never thought we’d see the day when the Colt 45 brand extended into the “fruity” realm.


Pabst Brewing Co., will introduce Blast on April 5th (4/5, get it?). The flavored malt beverage will debut four flavors; strawberry lemonade, raspberry watermelon, grape and blueberry pomegranate, and contain a 12% ABV.


Snoop Dogg is on board as Blast’s spokesperson. Check out a behind the scenes look of his photo shoot here.


We’re not even going to sign-off and ask if you’ll be giving this a try (we have more respect for you than that.) But what we will ask is this: With the resurgence of malt beverages, are more malt-based liqueurs just waiting to be born?