Gee. You think a wine named Flirt is marketed to women? Lack of subtlety aside, it’s the newest red blend to create a buzz in the wine world.


Flirt is a joint venture between W.J. Deutsch & Sons and Sonoma County-based Vintage Wine Estates and is a 2010 blend of Syrah, Zinfandel and Tempranillo.


At about $11 a bottle, look for it in April. Guess Valentine’s Day would have been too much of a cliché.