Will Ferrell has made more than a dozen Old Milwaukee ads, apparently for free, according to the Business Insider news website. So it shouldn’t seem surprising that new videos of Ferrell advertising the beer in Sweden have surfaced on YouTube…except Old Milwaukee doesn’t even sell its brand in Sweden. And the company doesn’t seem to know anything about the videos. We know that Ferrell is married to Viveca Paul, a Swedish woman, so maybe he was just visiting family and decided to have some fun.

Will Ferrell is the king of deadpan, so it’s hard to tell if he’s being serious or if he’s full of it. Watch a couple of the videos and let us know what you think – do you think Old Milwaukee is trying to pull some kind of guerrilla marketing campaign or do you think Will Ferrell is just being…Will Ferrell?