For years advertisements have used spokesmen as both creative and effective tools to increase brand recognition and awareness. And in many successful cases, these figures become so influential that they seamlessly engrain themselves within our popular culture. Some of our favs include Flo the Progressive girl and “The man your man could smell like” for Old Spice; but the figure that dominated the mid 2000s is none other than The Most Interesting Man in the World.
“The Most Interesting Man in the World” for Dos Equis Beer is everything we all wish we could be and then some. The ad campaign featuring actor Jonathan Goldsmith aired in 2006, and the monologues from the suave, bearded, debonair left us all desperately hankering for a sip of Dos Equis to get on his level.
However, it’s been some time since we’ve seen Goldsmith in a Dos Equis ad, and according to VinePair, it looks like he’s onto something new. Now, Goldsmith has taken on Astral Tequila. This drink may be a bit stronger, but Goldsmith is going to bring the same amount of panache and swagger he’s brought before. And we can’t wait to see it.
Now if you didn’t already know him, here are some need to know facts about the new face of Astral Tequila:
- He has never walked into a spider web
- He gave his father “The Talk”
- He has never waited 15 minutes after a meal before returning to the pool
- He bowls overhand
- His sweat is the cure for the common cold
How do you feel about The Most Interesting Man in the World’s switch to tequila?