Scotch Shortage Ahead?


Our Stories December 21, 2011 No Comments.

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We hate to be the bearer of bad news, but the hubbub in the scotch world is that a potential supply shortage is expected due to rising export shipments of Scotch whisky.

 

According to the Scotch Whisky Association trade group, overseas sales of Scotch whisky in the last nine months rose by 23% from the same period last year, putting the industry on course to surpass its 2010 sales record of $5.3 billion.

 

Faced with strong demand from emerging markets, particularly Asia and South America, the SWA is concerned that Scotch producers will fall behind, due primarily to Scotch whisky’s long production lead times.

 

In summary: stock up.

 

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