It started as Rosé.
Then it turned into Frosé.
And now it’s USDA Organic, gluten-free, vegan, GMO-free, and kosher Frosé thanks to Kelvin Slush.
How did (what we can only assume) Gwyneth Paltrow’s dream drink become a reality? I’ll tell you.
Once upon a time, two lawyers in New York decided to stop being lawyers and sell slush from an old mail truck instead.
But unlike the neon-colored slush of their childhoods, the two ex-lawyers-now-slush-makers decided to create grown-up flavors instead by using all-natural ingredients.
And the people loved it.
They loved it so much in fact, that they started bringing their own flasks to the Kelvin Slush truck to make their frozen treats even more adult-friendly. Which got the two ex-lawyers-now-slush-makers-on-the-verge-of-another-awesome-idea thinking: Maybe they should make their own cocktail/slush concoctions?
And so they did.
Now you can find Kelvin Slush on menus around the country. And in the slush track the two ex-lawyers-now-slush-empire-owning-tycoons drive around New York City for fun when they aren’t counting the significant amount of change they must be making.
Gifs via Giphy.com