It started as Rosé.

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Then it turned into Frosé.

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And now it’s USDA Organic, gluten-free, vegan, GMO-free, and kosher Frosé thanks to Kelvin Slush.

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How did (what we can only assume) Gwyneth Paltrow’s dream drink become a reality? I’ll tell you.

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Once upon a time, two lawyers in New York decided to stop being lawyers and sell slush from an old mail truck instead.

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But unlike the neon-colored slush of their childhoods, the two ex-lawyers-now-slush-makers decided to create grown-up flavors instead by using all-natural ingredients.

And the people loved it.

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They loved it so much in fact, that they started bringing their own flasks to the Kelvin Slush truck to make their frozen treats even more adult-friendly. Which got the two ex-lawyers-now-slush-makers-on-the-verge-of-another-awesome-idea thinking: Maybe they should make their own cocktail/slush concoctions?

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And so they did.

Now you can find Kelvin Slush on menus around the country. And in the slush track the two ex-lawyers-now-slush-empire-owning-tycoons drive around New York City for fun when they aren’t counting the significant amount of change they must be making.

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The End!

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Gifs via Giphy.com