You know the whole, live every like it’s your last, mantra that is supposed to make you live in the moment and take chances? Well I think we can all agree that a couple of shots of tequila can make taking those chances a lot easier. Jose Cuervo thinks so too.read more
Every so often, I find myself at a fancy (read “shirts and shoes required”) drinking establishment. On a few such occasions, I noticed something: Without fail, a spirit called Fernet shows up on these hip joints’ cocktail lists.read more
For all of our readers, both ladies and gents alike, we know Channing Tatum has made you swoon at one time or another. Magic Mike might’ve been a flop of a movie (yet impossible to not watch), but we have higher hopes for his new vodka.read more
After last week’s underwhelming announcement that Absolut’s new flavor is LIME, the vodka company goes and totally redeems themselves.read more
Absolut… Lime? Like, really? After 4 years of Absolut nothing we get Absolut Lime?
In case you haven’t heard, Absolut just released its first new favored vodka in four years, Absolut Lime. After Absolut flavors like Hibiskus, Elyx, and Kurant, one would think that their next flavor would be a little more creative than an everyday citrus fruit that hangs off the glass of 99% of the world’s cocktails anyway.read more
Louisville-based Copper & Kings American Brandy Co. is launching a limited release artisanal absinthe. This ain’t your boring, regular absinthe (although, is absinthe ever boring?). Matured 18 months in Serbian Juniper wood barrels, this double-distilled Muscat brandy base, non-chill filtered spirit is unadulterated by any post distillation infusion of flavors and essences.read more
New York is a city that has so much to offer, including lots and lots of whiskey. If that is your go-to-drink, then this post is for you. Here’s the perfect itinerary if you’re in town for a couple of days and want to enjoy the best whiskey in the city.read more
Ketel One has to be perfect.
In a new ad campaign, Ketel One is trying to reach out to millennials. A bit of history is brought into the limelight for the Dutch vodka brand through a series of whacky “training videos.” “Millennial consumers are looking for brands that have authentic stories and substance,” Carl Nolet Jr., executive vice president of Ketel One states. In these new commercials, we learn more about what each bottle of vodka supposedly goes though. Every batch of Ketel One must be inspected and approved by a member of the Nolet family, there are five tasting profiles that all “future master distillers” must be able to recognize in every glass, and that it is Nolet family policy to alert the townspeople of Schiedam if any artificial flavors find their way into their beloved spirit. It’s definitely an amusing approach to promoting vodka and it should appeal to millennials as the message doesn’t take itself too seriously, yet still delivers the tradition idea all at the same time.read more
Okay – take a deep breath and sit down. We’re not trying to ruin your day, but in the next ten years, you might feel a fraction of a fraction of the repercussions of this upset.read more