A few weeks back, we told you about Walmart getting into the craft beer business.
Recap: Walmart partnered up with a brewery to create Trouble Brewing, whose craft beers are sold exclusively at their stores.read more
You know the Smithsonian. The venerable institution does research and operates museums on just about every important topic: art, history, nature, freakin’ OUTER SPACE.read more
If you’re a craft beer lover, you know all about growlers. For those of you who are already confused, a growler is a reusable, glass jug used to transport beer. They’re commonly sold at breweries as a means to sell take-out craft beer.read more
It seems like every week I hear about a new craft brewery popping up in the city where I live or the surrounding ‘burbs. A new craft beer store just opened down the road. Clearly, there’s massive demand for craft brews that these new businesses are aiming to satisfy.read more
Breweries have found the perfect thing to pair with their hoppy concoctions: yoga.
Craft breweries tend to attract more men than women. And yoga studios tend to bring in more women than men. So it was only a matter of time until some super smart marketing genius decided to combine them. And her name is Jhula.read more
It’s time to introduce the next chapter in Narragansett’s Lovecraft series. For those of you who don’t know who H.P. Lovecraft is, he is universally acclaimed as the “Father of Modern Horror.” On January 19th, ‘Gansett rolled out The Unnamable Black Lager, a roasty brew completed with city hops for a fruity finish. It’s 7.5% ABV, 76 IBUs and $11.99-$12.99 per six pack. The release below takes on a slightly different form than ‘Gansett’s preview announcements. Enjoy this Lovecraft-inspired tale about beer…read more
We’re 18 days away from the Super Bowl, and you know what that means: football beer commercials.
Brewers will spend upwards of $5 million for a 30-second spot then hope you remember it and buy their beer. That’s a big bet that you won’t be distracted by the buffalo chicken dip while their commercial runs.read more
The infamous shower beer. Whether you’re drinking in the shower to relax, to kick start your night out, or just for the hell of it- it’s difficult to finish an entire 12 oz beer before you’re done scrubbin’. Some people have conquered this feat (and it probably involved chugging and shot gunning), others are looking for a more relaxing sipping experience while showering. But they don’t want to skimp on the alcohol content of a full beer. Thus, the perfect shower beer in born.read more
The ideas that really take off are the ones that you have the most fun creating. At least that’s what happened to Tom Delcourt. According to The Drinks Business, Tom made a Lego scene to pair with the beer he was drinking just for kicks. He took a picture, posted it, and went on with his life.read more