It’s been fifteen long years since there was a new Busch beer on shelves. A decade and a half later, Busch Signature Copper Lager debuted last week in the Midwest. According to Busch it’s a “slightly-more-flavorful beer for that slightly-more-special occasion.” Aka they’re trying to make Busch look fancy.
The new brew is made with the classic Busch recipe and is a copper lager roasted with caramel malts. At 5.7% ABV, Busch Signature clocks in slightly higher than a Busch at 4.6% ABV. They’re looking to serve up a higher quality, special edition version of Busch.
Don’t get us wrong but doesn’t this all sound a little familiar? It all started in 2012 when Bud Light Platinum hit the beer world and was a complete flop. Then Miller Fortune showed up earlier this month as their attempt at the higher ABV, special edition brew world. And now Busch has joined the ranks. Our question: why are these major brands that are known for their easy to drink session beers attempting to encroach on the specialty beer world?
With such a dismal response to Platinum and a less than enthusiastic reaction to Miller Fortune, why would Busch want to get involved? Our prediction: history is going to repeat itself. That being said, we haven’t gotten our hands on a bottle of Busch Signature but we’re not overly eager to do so.
Have you tried a Busch Signature Copper Lager? Be honest, how was it?
Not being a big AB INBEV fan, I was very pleasantly surprised with Busch Signature®. We found it to be robust and tasty…and I must also mention a very “pretty” beer, with a nice “copper” color in the glass. Four of us tried it and all were at least marginally impressed, one of the four becoming an instant devotee.