Do you ever find yourself bored with your go-to booze? When you’ve grown tired of that mundane drink order, we’ll be here to talk you through what’s new and noteworthy this week:
Stop and smell the gin: Simon Fairclough plans to roll out three different styles of Persie gin from a distillery at the foot of Glenshee in Scotland. Both gins focus on the profiles most popular with more than 3,000 gin-lovers involved in tastings. Each gin is made using carefully chosen botanicals that evoke an emotive and comforting scent.
Drink to a cause: The American rock band, Eagles of Death Metal, who played Le Bataclan in Paris last November, is using beer to raise money for the families of the 130 people killed in the terrorist attack. The brand has partnered with a Canadian brewery to launch this new beer, reports the National Post, and a dollar of each bottle sold goes to the charity, The Sweet Stuff Foundation. Ontario’s Manantler Brewing Company will produce the beer, dubbed Boots Electric India Pale Ale. Its run sold out shortly after debuting last week for Eagles of Death Metal’s shows in the area, but keep your eyes peeled for a restock.
Grab some fun in the sun and the sip: Black Tower launched two special-edition bottle designs, available on two of its most popular wines sold in the UK. Available starting in June, Black Tower’s fruity white will be fun in the sun with its beach hut design, while starting in August, Black Tower rosé will don a colorful abstract sunset design using a palette of summer colors. Brand owner Reh Kendermann hopes the eye-catching designs will stand out from the crowd to consumers longing for warmer weather.
British bonding may be the key to success: Wild Knight ultra-premium English vodka has teamed up with independent British wine and spirit merchant Hammonds of Knutsford to expand the brand’s reach, just three months after launching. Distribution in the on-and-off-trade is a key strategy for the success of Wild Knight vodka, so a partnership with wines and spirits wholesaler Hammonds of Knutsford will act as “a great step for the brand.”