Ron Jeremy (yes, that Ron Jeremy), now has his own rum. It’s called, Ron de Jeremy Rum. Even more interesting is the slogan, “Every bottle has a little Ron Jeremy in it”…just kidding.

The rum is not yet available in stores but will soon be available online, and right now you can visit the site and sign up to receive a “first edition, limited series, numbered” bottle.

Plenty of celebrities have started alcohol brands (Jay-Z, P Diddy, Danny DeVito, Dan Aykroyd, etc.), and leveraged their stardom to sell their product. But a porn star? Is this any different from a movie star starting a product line?

Personally, I can’t take any of them too seriously. Will you buy?