Tequila, the life of the party’s drink of choice, is evidently also the go-to for many celebrities. Famous people trying to sell us alcohol is nothing new, but in the past decade or so, we’ve seen an exponential rise in celebrity-owned tequilas and Tequila brands.
If you’re like us and are having a hard time keeping them all straight, here’s a rundown of who’s who in the tequila space.
Which Celebrities Have Tequila Brands?
Matthew McConaughey
One of the newest players in the tequila game, MConaughey and his wife Camila started Pantalones Tequila in 2023 and kicked it off with a bang. The movie star is no stranger to the world of alcohol, but was a free agent, after ending his long standing relationship with Wild Turkey whiskey in 2022.
Kevin Hart
Gran Coramino, the funnyman’s latest business venture, launched in 2022 in partnership with Jose Cuervo CEO, Juan Domingo Beckmann. In its short lifetime, the brand has already inked partnership contracts in the sports world with the Philadelphia Eagles and Atlanta Hawks, so maybe it will stick around for a while? Only time will tell.
Kendall Jenner
One of the youngest celebs on this list, Jenner’s 818 Tequila brand burst onto the scene (not without some controversy) in 2021. Since then, the Kardashian has been marketing the brand by going to college towns and pouring shots of it herself, making 818 one of the most famous tequila brands amongst gen z and millennial drinkers.
Thomas Rhett
Country music isn’t all trucks and beer! ACM entertainer of the year Thomas Rhett launched Dos Primos Tequila (with his cousin, of course) in 2021. As far as celebrity brands go, it’s been well-received, earning multiple awards at the San Francisco World Spirits Competition in 2023.
George Strait
Nearly a decade ago, the country star became a cofounder of Código 1530 Tequila which has since been acquired by alcohol giant Pernod Ricard (think Jameson, Absolut, Kahlúa). Despite being a smaller craft operation, the King of Country stands by his product: “If it’s not your favorite, you haven’t tried it!”
Lebron James
Lobos 1707 was founded in 2020, and shortly after, King James became an outspoken early investor (he even had a Lobos-sponsored party when he broke the NBA scoring record). The brand is on the higher end of celebrity-endorsed booze when it comes to price, but has been sweeping award shows in recent years.
Michael Jordan
Didn’t you know it’s illegal to mention LeBron James without also mentioning Michael Jordan? His Airness became a cofounder of Cincoro Tequila (back when he was still an owner of the Charlotte Hornets) along with 4 other NBA team owners. And not unlike his legendary basketball career, Jordan’s rumored to be ultra-competitive with his tequila business, even taste testing every batch to make sure it’s right. Oh, and bottles can be as expensive as $1800.
Dwayne Johnson
The Rock founded Teremana in 2020, and since then it has become one of the fastest growing tequila brands on earth. It’s won some awards along the way, all despite being one of the most affordable celebrity tequila brands. Not bad Dwayne, not bad.
George Clooney
Perhaps the most famous celebrity tequila brand on the list, Clooney started Casamigos Tequila in 2013 with his friend and businessman Rande Gerber. The brand took off, and in 2017, Clooney and company cashed out to the tune of a billion dollars. Nowadays, he’s making wine. No, really.
Eva Longoria
One of the few names on this list with family ties in Mexico, Longoria started her brand Casa Del Sol in 2021 with the goal of uplifting women in the industry and taking the emphasis away from celebrity names and back onto the liquid in the bottle. A noble cause for a delicious drink.
The Chainsmokers
With the goal of targeting the Instagram generation, the Chainsmokers (known in real life as Alex Pall and Drew Taggart) became co-owners of JAJA Tequila in 2018. The move partnered the duo with JerryMedia founder Elliot Tebele, who has since come under fire for his role in the famously failed Fyre Festival, as well as his history of stealing digital content without permission. Despite the controversy, the brand has been successful, winning awards and taste tests alike.
Adam Levine & Behati Prinsloo
This celebrity couple started their brand, Calirosa, in 2021 and have since called it their “third baby.” Their tequila is aged in wine barrels, giving it a distinct light pink color, and inspiring the name. Levine of course is no newcomer to the industry, in 2017 he partnered with Sammy Hagar to create their own Mezquila (yes, that’s tequila mixed with mezcal).
Nick Jonas
Founded with co-creator John Varvatos in 2019, Villa One is made in Mexico by Arturo Fuentes, a man dubbed the ‘Godfather of Tequila.’ Nicknames don’t get much more badass than that. Plus, Jo Bro superfans can get a bottle with a complimentary signed hat on the Villa One website.
Mark Walhberg
Flecha Azul is Marky Mark’s contribution to the world of tequila. Launched in 2020 with co-owners Aron Marquez and Abraham Ancer, the brand adds to Wahlberg’s growing portfolio outside of the world of entertainment that already includes fast food, apparel, and fitness.
Rita Ora
Singer Rita Ora launched her brand Próspero Tequila in 2019 in the US, and shortly after expanded across the pond to her home in the UK. The brand is not only women-owned, but women-made by Stella Anguiano, one of Mexico’s leading distillers. Girl power!
AC/DC
They had beer, they had wine, they had an energy drink, and in 2016 the world-famous rock group launched Thunderstruck Tequila, because, why not? Unsurprisingly, the line has been phased out, but superfans can still find bottles online if they want to add to their memorabilia collection.
Justin Timberlake
Launched in 2009 and re-launched in 2014, Timberlake’s brand, Sauza 901, is a nod to his hometown of Memphis’s area code. Where some celebrity brands lack in quality, JT’s doing something right. In 2012 the tequila took home a gold medal in the San Francisco World Spirits Competition.
Why Do So Many Celebrities Have Tequila Brands?
Simply put, tequila is in. Everyone loves a margarita, and everyone knows that, so the rich and famous are dipping their toes into the alcohol market with a product they know people are already thirsty for. In the last year, there have been more celebrities jumping into the gin market, thanks to its rise in popularity.
Did we miss any of your favorite celeb’s tequila brands? Let us know in the comments section, and cheers, to whatever you’re sipping!