For just $14.99 a bottle you can fill up your cup with some playful self-deprecation. Josh Ostrovsy and David Oliver Cohen, more commonly known as @TheFatJewish and @WhiteGrlProblem, have created a wine for the proverbial ‘white girl’. With the tagline “This is so us” and major social media followings, these guys were able to break into the industry with over 30,000 bottles requested in their first order.
The wine is a Northern California Rose, which is already on the shopping list for every girls’ night in. Slap on a label that makes any woo-girl yell and you’ve got yourself a money-maker. The guys are hoping to turn their distribution global by next year. If the rest of the world has the same sense of humor and drinking habits then that shouldn’t be a problem.