Ketel One vodka is teaming up with GQ magazine to launch a new online campaign called “A Gentleman’s Call: In Pursuit of an Idea that Matters.”


Led by actors Ian Somerhalder and Carlos Ponce and Movember Foundation CEO Adam Garone, A Gentleman’s Call is a nationwide search for an “idea, inspiration or endeavor that will raise society’s behavioral bar.”


From now until July 29, contestants can submit project ideas on Five finalists will be selected and then consumers across the country will pick the winner, who will receive a $100,000 investment from Ketel One for their project.


Philosophical conversations surely rank as great bar babble; a pastime, in fact. We see the connection. We look forward to seeing the results.