The Huge Growth of Pumpkin Liquor and Cocktails


Cocktails September 20, 2014 No Comments.

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Fall officially starts on Monday, but liquor companies have been preparing for it for a long time. Yes, we already know that pumpkin beer is crazy popular, but it’s creeping into every corner of the alcohol industry now and everyone wants to cash in on the major pumpkin love.

In a recent CNBC article, we learned that mentions of pumpkin on the alcoholic drink menus at restaurants and bars are up 38.1 percent from last year, according to Datassential Menu Trends. Pumpkin cocktails are 550 percent more common than in 2010…crazy growth, right? It’s really interesting to see this type of interest because if you think about it, pumpkin on its own doesn’t really have much of a flavor. You don’t see people sitting around eating chunks of pumpkin, ya know? However, when pumpkin is combined with certain spices and becomes more reminiscent of certain holidays treats and scents, that’s where people start to get thirsty and a bit nostalgic.

There are a lot of different ways you can use different pumpkin liquors in cocktails, but we prefer to go the sweet route. The more sugary and dessert-like the cocktail is, the better. For example, you can’t go wrong with a Pumpkin Pie Martini:

  • Rim a 4 oz. martini glass with cinnamon sugar.
  • In an ice-filled cocktail shaker, add 1.5 oz. Whipped Cream vodka, 1 oz. Fulton’s Harvest Pumpkin Pie liqueur, and .5 oz. Rum Chata.
  • ¬†Shake until chilled and pour into the martini glass.
  • ¬†Sprinkle a little cinnamon sugar on top, serve, and enjoy.

What do you think? Do you prefer certain pumpkin beers that are a bit more natural? Or do you like your dose of pumpkin during the fall in the form of a sweet cocktail?

 

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