You know the whole, live every like it’s your last, mantra that is supposed to make you live in the moment and take chances? Well I think we can all agree that a couple of shots of tequila can make taking those chances a lot easier. Jose Cuervo thinks so too.
CP+B and Jose Cuervo have released a new campaign called “Tomorrow is Overrated,” because only tonight matters when you’re drinking tequila.
The idea is that tequila helps you forget all the lame things that consume your daily life. So, tomorrow or tonight? You decide.