Tag Archives: research

Study Finds That Tequila Stops Aging

Spirits / April 14, 2016 / No Comments.


Wellllll, maybe that’s not entirely true. HOWEVER, the science community has recently unearthed new evidence that shows the agave plant (from which tequila is made) may contain healing properties that would treat osteoporosis! Dr. Mercedes Lopez of the Center of Research and Advanced Studies of the National Polytechnic Institute (Cinvestav) found that blue agave improves magnesium and calcium absorption in the body, resulting in better bone health. The researchers found that eating fructans (your guess is as good as ours) in blue agave and having healthy levels of intestinal flora (flowers in your bowels? possible?) helps to create new bone.

With this information, the science world is now hopeful that they could create a treatment for osteoporosis. This disease effects over 200 million people, so that would be one BFD if it turns out to be true. And at the end of the day, tequila will be the hero. We always knew you were something special, Jose. Cheers.


Man Cave: Eye-Tracking Beer Goggles

Beer / February 16, 2015 / No Comments.

Untitled-640x379In the land of marketing, it isn’t uncommon anymore to perform an eye-tracking study to gather consumer insights and monitor habits. Still, this type of research has never really been conducted in a real-life situation—until now.

Tim Froggett, senior lecturer in marketing at Anglia Ruskin University, has developed eye-tracking “beer goggles” and tested them in a bar setting. At a local Cambridge pub, Froggett gathered 20 volunteers (all non-beer drinkers who were unfamiliar with the six beer brands available) to wear the beer goggles in the hopes to examine how they make decisions regarding which beer to order.

The data collected showed how the pub’s guest beer, Artigianale byEverards, received the most attention (with 1,485 glimpses), while the pub’s own best-selling brew, Tram Light, received only 817 glimpses. By eliminating brand memory and focusing completely on attention-based influences, Froggett discovered that when people don’t know a beer brand, the tap handles play a significant role.

While consumer choice and visual attention aligned almost perfectly in this study, more research is needed to determine what exactly on a tap handle grabs people’s attention. Eventually, Froggett will apply this science to the art on tap handles, ultimately helping brewers in their future endeavors.