Tag Archives: Red Label

The “Boldest” Glass

Our Stories / April 17, 2015 / No Comments.

1428484249386To promote their “Johnnie and Ginger” cocktail (made with ginger ale and the company’s Red Label Scotch whiskey), Johnnie Walker has produced a new glass containing scientific abilities coined, “The Boldest Glass.” Word on the street is this “bold” cup is actually a futuristic “music” glass utilizing bone conduction technology; when one sips from it small vibrations are transmitted into the lower jaw, creating audio that will “enhance the brain’s perception” of the beverage.

Confused? Let us explain more. The audio itself is actually beamed from an AM/FM transmitter and then led through a hidden amplifier located at the bottom of the glass. So essentially, the surface of the glass is turned into a speaker.

This is an interesting idea indeed, but we’re sure a lot of you are wondering, why? “The glass’ track has been designed to enhance the flavors of the [cocktail], bringing out the spicy and warm tones,” says brand director, Oscar Ocana. “As a result, the drinker is ultimately more connected to the drink, making for an exciting experience that combines flavor with sound.”

The novel vessel is intended to give a glimpse into the future of bar culture, but you’ll want to hurry if you want to get your hands on one; they’re only available for one short month!

What do you think—would you like to sip from this tech-savvy glass?


Man Cave: Who Needs Dancing Shoes, When You Could Sport A Pair of Booze Shoes?

Man Cave / December 19, 2014 / No Comments.


Listen up scotch lovers, Johnnie Walker has released a new essential, however we doubt you will be storing it in your liquor cabinet. The renowned scotch brand has teamed up with designer Oliver Sweeny to create their very own JW Oxford leather brogues, complete with a hidden compartment in each heel that fits a nip of Johnnie Walker perfectly. Sweeny has even incorporated the iconic “striding man” in tattoo form, which can be found on the rear quarter of the shoe.

There are only 130 pairs of the limited edition handmade shoes available and they come with a steep $489.00 price tag. Luckily the hefty bill includes two miniature bottles of Johnnie Walker Red Label whiskey and a transparent heal piece to display the secret stash. This new release aligns with the brand’s “keep walking” campaign, and the makers guarantee that the wearer will “boldly keep walking.” The only question we have left is, where can we get some ice?