Tag Archives: americans

American Drinkers are Seeing Red

Our Stories / September 18, 2014 / No Comments.


Without overthinking it, answer this question as quickly as you can: Do you think more Americans prefer red wine or white wine? You may not be surprised to hear that more Americans drink red wine, but we actually guessed white wine. Online retailer Naked Wines compiled some interesting data surrounding this discovery, which found 58 percent of Americans prefer red wine (that spans all ages and socioeconomic backgrounds). The Washington Post took a further look at this information:

  • All but three states – Nebraska, Kansas, and Iowa – buy more red wine than white wine.
  • North Carolina, Mississippi, Michigan, and Pennsylvania residents appear to enjoy red wine the most. They buy red wine about 60 percent of the time, white wine 30 percent of the time, and sparkling or rose the other 10 percent.
  • Men choose red wine more often than women, but both sexes still tend to choose red more often than white.
  • Naked Wines says this love of red wine is also found in Australia and the United Kingdom.
  • International Wine and Spirit Research predicts that red wine consumption will increase by nearly 10 percent between 2011 and 2016. White wine is only expected to grow by 2.8 percent.

This isn’t the first study of its kind and results from past studies just reinforce the fact that red wine is king of the wines. We’d like to see this information broken down even more in the future, though. For example, do regular wine drinkers buy red wine more, while people who only drink occasionally choose white? Is there a difference in whether or not the wine is being purchased for personal consumption versus for a larger group of people? We need answers, researchers! Get on that and let us know what you find…we’ll be here drinking wine in the meantime.


Are you the average drinker?

Our Stories / July 29, 2014 / No Comments.


When we want some serious statistics, we turn to the folks over at Gallup. They always conduct great studies and polls and then share the interesting results with the public. In fact, they released some data last week that takes a closer look at how and what Americans are drinking right now when it comes to alcohol. What did they discover? We thought you’d never ask!

  • Beer wins as our drink of choice, as it has for most of the past two decades. 41% of Americans say they prefer beer, while 31% opt for wine and 23% lean toward liquor.
  • Sixty-five percent of adults who are legally allowed to drink say that they do so.
  • Out of the 65 percent of adults who drink, 67 percent said they had at least one drink in the past week. 25 percent said they drank in the last three months, and 10 percent said it had been quite a while (a lot of these people are the ones who only drink during special occasions).
  • Most Americans are drinking on the weekends rather than the week days (duh).
  • Out of all the people who said they drink, Gallup asked them how many drinks they’d had in the past seven days. The average came out to 4.1 drinks/week, which is pretty average for the last few years. This average included the 35 percent of people who did not drink in the past week, so that number was increased quite a bit by the 9 percent of people who had between eight and 19 drinks, and the 5 percent who had 20 or more.

A lot of the statistics that Gallup provided were pretty consistent with the past few years. The most interesting chart to watch is the one that plots how often people drink liquor, wine, and beer because although it is also consistent, it can randomly surprise you as well. For example, beer had a major lead in the 1990s, but between 2002 and 2006, it took a huge nose dive – and then started trending upwards again. With the craft beer boom going on currently we don’t see beer dropping like that again any time soon, but we’re watching liquor; the smaller batch craft distilleries may give the category the boost it needs.