The latest tequila haven on the map: Shanghai, China. But the Chinese city didn’t really even start drinking the stuff until last June when China and Mexico ended a decade long feud between the two countries. The peace agreement opened up the possibility of tequila being imported to China and it’s been a success from the get go.
According to the numbers, China is on track to being the second largest market for tequila in the world. It’s only a matter of time before you’ll start seeing Jose Cuervo and Don Julio showing up on liquor store shelves in Shanghai. We still hold the top spot but we’re getting nervous. Are we really going to let them take our place as the biggest tequila lovers of the world? Not if we have anything to do with it.