Azar Family Brands, maker of the award-winning Cinco Vodka, recently released Seersucker Southern Style Gin, bringing to market a completely new gin-taste profile complemented by citrus, clove, honey, and mint. For those of you who aren’t big gin fans, don’t write this one off just yet. Seersucker is the first Southern-style gin on the market, which means you haven’t tasted anything like it yet!
“We worked for more than a year to accomplish the perfect taste profile that is light on the palate and has recognizable Southern flavors, yet still maintains the nuances that a gin drinker appreciates,” said Trey Azar, Founder and Master Distiller of Azar Family Brands.
Slow-distilled in a hand-hammered copper pot still, Seersucker is made with all-natural botanicals to maximize quality and flavor. Lemon and orange zest are balanced with just the right amount of juniper creating layers of sweet flavor. Imbibers will enjoy notes of citrus, honeysuckle, and garden-fresh mint that lingers on the finish.
This is definitely the perfect summer gin. Traditional seersucker patterns and warm blues carry over in their branding to evoke the southern warmth and hospitality on which the brand was built on. “When we were developing the Seersucker brand, it was paramount that all elements conveyed approachability, openness and warmth. With everything we did and continue to do, we ask ourselves ‘does this make our customer, distributor, vendor, or employee feel like a special guest in our home?’ If the answer is ‘yes,’ we know we have it right,” said Angela Rogers, Brand Director.
Seersucker is also a versatile spirit. Perfect with a club soda, in traditional gin cocktails, or as a great alternative to classic cocktails like the Seersucker Gin Julep, which is a refreshing new spin on the iconic Derby Cocktail. Check out how to make it below:
- 2 oz. Seersucker Southern Style Gin
- 0.25 oz. of lime juice
- 0.25 oz. of lemon juice
- 0.5 oz. of simple syrup
- 5 mint leaves
- Mint to garnish
In a julep cup, add Seersucker Gin, lime juice, lemon juice, 5 mint leaves, and simple syrup. Lightly muddle, add shaved ice and then stir. Garnish with a mint sprig and enjoy!
Seersucker Gin is available in Texas, Tennessee, Arkansas, Massachusetts, Oklahoma, and Rhode Island. For more information (and more cocktail recipes) visit www.seersuckergin.com.