The Boston Beer Co. is rolling out a limited-edition Samuel Adams brew — Porch Rocker — in time for summer. Available from May to July, Porch Rocker (4.4%-abv) is a variation of a Bavarian-style Radler beer — a lager with a hint of lemon — and is priced at $7.99 a six-pack.
Colonel E. H. Taylor Jr. Barrel Proof Bourbon, an uncut, unfiltered rye-recipe Bourbon that’s at 134.5-proof and is aged seven years is set to launch. Rolling out in June, it’s the fourth product in the E. H. Taylor Jr. Bourbon Collection, joining Old Fashioned Sour Mash Bourbon, Single Barrel Bourbon and Warehouse C. Tornado Surviving Bourbon. Like the previous three releases, Barrel Proof Bourbon will have limited availability and will be packaged in a vintage label and canister. Suggested retail price is $69.99 a 750-ml.
Moët Hennessy’s vodka brand launched its latest flavor extension last month, Belvedere Lemon Tea. Distilled with black and green teas, ginger, chamomile, lemongrass, honey and lemon, the new super-premium offering is priced at $29.99 a 750-ml. Lemon Tea joins Belvedere’s core label, as well as a flavor portfolio that features Citrus, Orange, Black Raspberry, Pink Grapefruit and Bloody Mary expressions.
Offbeat Brands, the company formed earlier this spring by industry veteran Mike Kenton, has unveiled its first brand launch, Jellybean Wines. Priced at $12.99 a bottle, Jellybean’s initial offerings include a Chardonnay, Cabernet Sauvignon and Merlot from California, a Moscato and Moscato Rosé from Italy and a red blend from Spain. A sparkling wine from Spain is set to roll out this summer. Characterized as an “approachable, fruit-forward style” and packaged in bold, colorful bottles, Jellybean Wines are designed to appeal to Millennial and Generation X consumers.