Bacardi introduces two brand new flavors of rum: Bacardi Wolf Berry and Bacardi Black Razz. Wolf Berry is a mixture of blueberry and wolfberry, otherwise known as goji berry and has a sweet and tangy taste. Black Razz is a combination of raspberry flavored rum and a type of persimmon known as a black sapote, which boasts a sweet, yet rich, chocolatey taste. Also new are the bottles they’re packaged in. The Wolf Berry’s white claw marks turn red, while the Black Razz reveals a brilliant red berry logo when chilled to the right temperature. Suggested retail price: $14.99.
Glass Distillery, a new craft spirits player based in Seattle, has launched its first brand, Glass vodka, made from grapes sourced from the Pacific Northwest. The 80-proof offering will initially be available on- and off-premise in the Seattle market.
Heineken USA will roll out Indio, a Mexican dark beer brewed and sold in Mexico since 1893, beginning this month. It will initially be available in Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio in 6-packs and 12-packs. The target market is Hispanic males ages 21-26 looking for brands “that creatively fuse urban and Latino cultures,” according to the company. The marketing push behind the launch includes “The Indio Experience,” a series of road shows for distributors and retailers, as well as sampling, online communication, digital advertising and out-of-home ads.