MillerCoors is planning several upcoming new product offerings for the summer and fall. Its fast-growing Blue Moon brand will be extended with a Caramel Apple Spiced Ale in time for the next blue moon on August 31.
Meanwhile, the Leinenkugel brand will introduce Lemon Berry Shandy and Snowdrift Vanilla Porter versions this year. Both Leinenkugel and Blue Moon are marketed under MillerCoors’ craft and import unit Tenth and Blake.
Crown Royal announced the second installment in the brand’s Extra Rare Whisky Series. Crown Royal XR, including whiskies from the famous LaSalle Distillery, marks the second Extra Rare whisky for the brand after releasing the original, crafted from the Waterloo Distillery whiskies, in 2006. As part of this on-going Series, each Crown Royal XR blend will be created including a batch of rare whiskies and distributed for a limited time.
In the company’s own words, “Experience its sophisticated blend of dried fruits and honey in a harmonious balance with spicy notes of Canadian rye, finishing in a lovely, round taste of raisins, cocoa and brown sugar.”