That magical time of year has come again to eat latkes, play dreidel, and deal with your Bubbe’s harsh but charming honesty. That’s right, folks, Hanukkah is here, and with seven more nights to go, the festivities have just begun, so hold on to your seats and get ready.

One company that is more than ready this year is Shmaltz Brewing Company. With a whole collection of beers dedicated to Judaism, He’Brew: The Chosen Beer is our go-to drink for the next seven days. Their newest creation, “Hanukkah, Chanukah Pass the Beer,” comes in a four pack, perfect for any night of the week. Or, if you’re feeling a little more, um, exuberant, you can try their anniversary black session barleywine, “Jewbelation.” Or, if you’re looking for the perfect gift for that special someone, try out the He’Brew Gift Pack, with eight different beers, ranging from the “Rejewvanator Dubbel Doppel,” to the  “Messiah Nut Brown Ale,” and more.

Just don’t forget He’Brew’s ernest encouragement while gulping back their brews:  “This year, candles won’t be the only thing getting lit!”

Genius folks. Pure genius.