Heineken Saves Summer


Beer September 26, 2014 No Comments.

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BOM_Holiday_Tuckcard_Final-2As the first week of autumn comes to a close, some of us are still holding on to sweet summer. But how can we not? We know we’re not the only ones reminiscing about the warm breezes and beach bonfires—so how do we hold on to the summer season for just a little while longer? With Heineken’s help, of course.

A couple of days ago, Heineken USA announced the return of their ever-famous variety pack, “Beers of Mexico,” and we couldn’t be happier. The company introduced the “winter fiesta variety pack” as a blend of winter flavors combined with those having a traditional tropical twist—so don’t say so long to summer just yet. Now throughout the upcoming season you’ll be able to plan that luau you didn’t have time to throw over the summer complete with Heineken’s “all in one party solution.”

Joining the mix will be Dos Equis Lager, Tecate, Sol, and Dos Equis Invierno, a smooth winter bock with crisp toffee after notes. Are you intrigued yet? Well from October 1st through December 31st you’ll be able to purchase the pack in either 12 or 24 bottle cases.

Some of you may be wondering why Heineken would sell summertime booze mid winter—to savor summer of course! That, and the company claims that flavor experimentation is the key to beer growth around the country, which is something we couldn’t agree more with. The more beer the better, right?

So what do you think—will you be indulging in Heineken’s “Beers of Mexico” in the upcoming winter months?

 

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