Attention all GREY GOOSE lovers and posh party people: mark your calendars for some global summer fun and fizzy summer sippin’. Last week GREY GOOSE announced its plans to continue its famed reputation for unique summer creations by throwing an extraordinary collection of summer experiences. With its global experiential campaign, the premium vodka powerhouse will open 20 pop-ups, across 20 locations around the world, in only five months.
GREY GOOSE Le Grand Fizz, a twist on the brand’s signature serve, will launch globally following a successful preview of last year’s major events. The drink uses the finest French ingredients including GREY GOOSE vodka, ST-GERMAIN® elderflower liqueur and fresh lime, and is topped with chilled soda for a gentle effervescence. Served in a distinctive, oversized wine glass, the GREY GOOSE Le Grand Fizz can be enjoyed from day into night: aka the perfect summer beverage.
To elevate summer sophistication even further, a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue, will launch in May and will transport consumers to the French Riviera via a secret entrance through a traditional French bakery. Where do we sign up? The GREY GOOSE ‘Boulangerie’ concept is inspired by founder and Maître de Chai François Thibault, who’s legacy to the brand is his challenge of convention to create a vodka of exceptional quality from only the finest soft, winter wheat from Picardie, known as the ‘bread basket’ of France.
Appearing in 20 cities and summer hot spots around the world, GREY GOOSE Boulangerie Bleue will give visitors the opportunity to enjoy an extraordinary summer experience that includes some of the finest French food, drink and music. Open from day ’til night as the ultimate French Riviera club, GREY GOOSE will be partnering with leading chefs to offer specially curated brunch, lunch and dinner summer drinking and dining moments to showcase GREY GOOSE as the perfect accompaniment to every summer occasion.
If you are not already looking up a location nearest you or planning a spontaneous trip to the French Riviera, then you should probably start right now. While you call your travel agency check out how you will be able to recreate the signature summer cocktail below:
GREY GOOSE LE GRAND FIZZ RECIPE:
- 1 ½ parts GREY GOOSE® Vodka
- 1 parts ST-GERMAIN® Elderflower Liqueur
- ½ part freshly squeezed lime (approx. half a lime)
- 2 parts chilled soda water
Build ice into an oversized cabernet wine glass. Add GREY GOOSE vodka and freshly squeezed lime juice.Top with ST-GERMAIN elderflower liqueur and chilled soda water. Garnish with two lime wedges and a GREY GOOSE stirrer.