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Crown Royal has announced the launch of “The Crown Life,” a multi-layered campaign created to mark and celebrate life’s crowning moments.


After the recent launch of Crown Royal Black, Crown Royal has gathered influential designers, filmmakers, and legendary producer and rapper Big Boi to release exclusive, limited-edition products and content. The designers and artists will be tasked to use their craft to create something that celebrates what “The Crown Life” means to them—finding royalty in everyday experiences.


Cheers to Crown Royal. We like what this campaign is throwing down.