We’re living during a time where the phrase, “Do it yourself,” is quite literally becoming a live-by motto. And this isn’t a bad thing! More and more, people are embracing making their dreams a reality based solely on their own merit. They’re original, tenacious, go-getters, hard working, and unapologetically confident individuals. It’s time we celebrate those who go the extra mile all year round (even if you might not be one of them).

Using one drummer’s story, New Amsterdam has begun celebrating the journey to greatness in its latest campaign “Pour Your Soul Out.” This campaign shows that this brand is more than its products. It’s a brand that values its consumers, understands its audience, and aims to encourage and uplift them. This role is not essential or necessary for a vodka and gin company to take on, but in doing so New Amsterdam expresses their authenticity and dedication to being a cultural influencer. Pour one out for those who pour their souls out with these original New Amsterdam cocktails. Cheers to those who go all in!


1) THE GIN-O’-LANTERNthe-gin-o-lantern

1 shot New Amsterdam® Gin
½ shot pumpkin liqueur
1 pint light beer
Add a shot of New Amsterdam® Gin and ½ shot of pumpkin liqueur to a pint of light beer.

2) Amsterdam Muleamsterdam-mule

2 parts New Amsterdam® Vodka
3 parts ginger beer
½ part simple syrup
½ part fresh lime juice
Sprig of mint
The best Moscow Mule recipe requires the best ingredients. Pour vodka over ice. Add simple syrup & lime juice. Top with ginger beer and stir. Spank mint sprig (to release aromas) & add as garnish. Serve in Amsterdam Mule mug or metal mug.

3) The Operatorthe-operator

2 parts New Amsterdam® Gin
1 part pineapple juice
1 part orange juice
Add ingredients directly to a rocks glass filled with ice. Garnish with an orange slice