Sports commentator Jim Nantz and Deutsch Family Wine & Spirits have introduced a new high-end Sonoma-based wine brand —The Calling. The new brand is starting to roll out across the U.S. market this month.

While Deutsch has been one of the leading U.S. wine marketers for years — think Yellow Tail and Georges Duboeuf, The Calling “…Is the first time the Deutsch name will be on a wine label as a producer,” said Deutsch Family Wine & Spirits CEO Peter Deutsch. “For us to make this historic first step for our family company, the situation had to be just right. This was the perfect confluence of my family’s ideals meshing with Jim’s.”

The Calling features two Chardonnays: Dutton Ranch ($30) and Jewell Vineyard ($40), each aged 12 months and both from Dutton Ranch Vineyards in the Russian River Valley; and two red wines from the Alexander Valley: a 2009 Rio Lago Cabernet Sauvignon aged 24 months ($35) and 2009 Alexander Valley “Our Tribute” Bordeaux-style blend, aged 30 months ($60).

Game on.