You know the whole, live every like it’s your last, mantra that is supposed to make you live in the moment and take chances? Well I think we can all agree that a couple of shots of tequila can make taking those chances a lot easier. Jose Cuervo thinks so too.
CP+B and Jose Cuervo have released a new... Read More →
Every so often, I find myself at a fancy (read “shirts and shoes required”) drinking establishment. On a few such occasions, I noticed something: Without fail, a spirit called Fernet shows up on these hip joints’ cocktail lists.
Absolut… Lime? Like, really? After 4 years of Absolut nothing we get Absolut Lime?
In case you haven’t heard, Absolut just released its first new favored vodka in four years, Absolut Lime. After Absolut flavors like Hibiskus, Elyx, and Kurant, one would think that their next flavor would be... Read More →
Louisville-based Copper & Kings American Brandy Co. is launching a limited release artisanal absinthe. This ain’t your boring, regular absinthe (although, is absinthe ever boring?). Matured 18 months in Serbian Juniper wood barrels, this double-distilled Muscat brandy base, non-chill filtered spirit is unadulterated... Read More →
New York is a city that has so much to offer, including lots and lots of whiskey. If that is your go-to-drink, then this post is for you. Here’s the perfect itinerary if you’re in town for a... Read More →
In a new ad campaign, Ketel One is trying to reach out to millennials. A bit of history is brought into the limelight for the Dutch vodka brand through a series of whacky “training videos.” “Millennial consumers are looking for brands that have authentic stories and substance,”... Read More →