CarlsbergWhen life hands you beer, make lemonade right? That’s what Carlsberg is doing with their latest global release: Seth & Riley’s Garage.


The Norwegian beer brand is delving into the malt beverage world with the new “hard lemon drink.” Seth & Riley’s Garage was apparently inspired by the U.S. tradition of homemade lemonade with a little beer added in. Carlsberg is aiming the new drink at twenty something men who they think are struggling to find a beverage that bridges the gap between beer and sweet concoctions. Gentlemen, do you agree?


The Russians and Canadians will get their hands on Seth & Riley’s Garage first before it makes its way over here. The 4.6% alcoholic lemonade will be available in bottles and cans this summer. Would you drink it?