Just yesterday we celebrated National Drink Wine Day by popping a few bottles and sharing photos of our celebration with the trending hashtag. So, it may come as no surprise that wine is finally winning with Millennials.
New research from the Wine Market Council shows that the tech savvy and social media obsessed generation of Millennials (who are currently between the ages of 21 and 38) purchased and consumed almost half of the wine sold in the US. Drinking 42% of all the vino sold in the US means that this generation specifically drained 159.6 million cases of wine this past year. Now that’s impressive!
To top it off the data also shows that ladies are snagging bottles off the shelves more frequently than men. Over the course of 2015 gals out purchased guys in their 20s and 30s two to one (who run the world, girls)! And according to the Wine Council’s research it looks like millennial ladies may determine future wine trends to come, considering that they are now are vineyard’s biggest customer.
You can learn more about this new shinny data from the Wine Spectator, and find our more about what this means for the wine trends to come in 2016!