Tag Archives: Online

eBay To Open Online Winery

Featured Story / May 6, 2016 / No Comments.

Cue tears of joy for never having to step foot in a liquor store again: eBay has announced it will be launching a new online destination for wine. eBay Wine users can browse a wide selection of wines including collectibles, rare and everyday wines for all occasions and are able to purchase them online. The company is partnering with Drync, a mobile app platform for vino, to bring a wide selection of wines to its U.S. shoppers through Drync’s retail network.

Not only will customers have the ability to buy wine online in the U.S., the company will also provide an auction format for rare bottles and a store pick option. Buyers will also have access to expert guides and tips on emerging wine trends and must-have accessories.

So will eBay wine be the next best thing?

E-commerce in wine is still in its growing stages and, according to a survey conducted by Nielsen’s Retail Consulting and Analytics Group in June 2015, only 5% of consumers intended to buy wine online in the next six months. But there is a lot of growth potential in the millennial space, as those in that age group are more active online shoppers. This is the crowd that is likely to fuel e-commerce growth in wine in the future. According to IBIS World, boosted by demand from millennials, the online alcohol market is estimated to reach $ 1.4 billion by 2020.

The Unique Technique

The site will include unique and differentiated products and rare wines, which the company hopes will attract more buyers to its marketplace. With over 10,000 different wines to choose from, ranging from vintage to everyday wine, the company’s product inventory is buzzing. The wines are from over 500 regions, ranging from Abruzzo to Wairarpa, and in all price ranges. The variety and range allows the site to appeal to a large assortment of customers, from your casual night drinker to your wine connoisseur. As the online wine shopping industry picks up and eBay adjusts its goal of providing a one of kind inventory to attract shoppers, the range of customers are likely to boost to the company’s success in the long term.

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Gettin’ Groovy with Groupon Wine

Our Stories / November 18, 2014 / No Comments.

That’s right, it’s true—the Chicago-based deal site launched a new, private wine collection through its ecommerce operation, Groupon Goods. The cat-themed wine label includes a range of four different wines, Snazzy Cat Chardonnay, Top Cat Merlot, Chatty Cat Cabernet Sauvignon, and Jazzy Cat Pinot Noir.

A part of Groupon’s holiday promotion, this elite wine assortment is bottled at Seattle’s Rainer Wine Company and, according to the company, “sourced from some of California’s best wine-growing regions.” It will be offered in packages of six bottles for $50, or a sample pack including all four wines.

Exclusively available on Groupon, each bottle contains complex, unique flavors:

Snazzy Cat Chardonnay: notes of melon, pear and apple combined with touches of cinnamon and vanilla for a creamy finish.

Top Cat Merlot: blackberries and plum counteract the rich sweetness of vanilla and spice for a versatile option.

Chatty Cat Cabernet Sauvignon: ripe cherry and berry balanced with flavors of mocha, black pepper, and sweet preserves offer a “soft expression of the grape.”

Jazzy Cat Pinot Noir: French and American oak adds a complex vanilla aroma to the taste of intense black cherry.

So what do you think—will you be buying exclusive booze from Groupon Goods?

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Amazon: Books, Kindles and… WINE?

Our Stories / November 14, 2012 / 1 Comment.

Amazon basically runs the world, so it’s no surprise that they’ve come to their senses and decided to sell wine. Their online wine marketplace opened last week and they currently only ship to twelve states: CA, CT, DC, FL, IA, ID, IL, NC, NE, NV, OR, WA, WY.
Rich Bergsund, chief executive of Wine.com said that right now, only about 2% of wine purchases are made online. That seems crazy when you think about how many other things people are buying on the internet every day. A lot of winemakers and industry groups are psyched about the news and think Amazon’s reputation and large scale marketing capabilities will get the word out about buying wine online.

Amazon isn’t going to have a huge warehouse filled with wine; it’s going to be the middle-man between wineries and consumers. The wines will be shipped directly from the wineries, so if you decide to buy a few different labels, you aren’t going to be able to save on shipping costs.

The executive vice president and founder of the wine division at Silicon Valley Bank thinks Amazon has a lot to learn. He said the company needs to offer a diverse but curated selection of wines and provide up-to-date, comprehensive tasting notes because shoppers don’t want to look through a million pages of wine listings.

Amazon’s wine marketplace is obviously still very new and will probably change as time goes on, but it does seem to have some pretty cool sorting capabilities – you can find wines by type, grape variety, specialty, tasting notes, professional rating, alcohol by volume, vintage, brand, average customer review, price, bottle volume and country of origin.

Yep, we’re pretty excited about this. Our Amazon shopping cart is going to be stocked with wine for the near future. If you buy wine from Amazon tell us how the shopping experience is.

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