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Drink Like a Celeb With These Celebrity Liquor Brands

Featured Story / July 20, 2017 / No Comments.

There is a recurring Hollywood trend that has refused to die for over 10 years. It’s the celebrity liquor brands. There is no known reason why celebrities feel the need to launch their own liquor line but here are a few theories:

Theory #1: They’re trying to be a quadruple threat.

Theory #2: Their career has hit a lull so they’re thinking, “Maybe this will put me back on the map?”

Theory #3: Their career is at its peak so they’re thinking, “I can literally do whatever I want and everyone will still love me.”

And last but not least, Theory #4: They are actually, genuinely doing this because they are passionate about the industry and this is a serious endeavor.

We may never know the exact reason behind every new celebrity brand liquor, but if you can name a wine “Ferguson Crest” after yourself (s/o to Fergie), why not? If you wanna be sippin on some hollywood drinks here are 5 celebrity liquor brands to try:

Fergie: Ferguson Crest Crafted Wines
Drew Barrymore: Barrymore Wines by Carmel Road
Justin Timberlake: Sauza 901 Tequila
George Clooney: Casamigos Tequila
Sean “Diddy” Combs: Ciroc Tequila

We aren’t hating on these celebs for their unique endeavors. Some become really successful brands. George Clooney just made a pretty penny selling his Casamigos brand. Maybe we’re just jealous we don’t have an alcohol brand named after us… But hey, never say never.

Celebrity Tequila Showdown

Spirits / April 19, 2017 / No Comments.

Celebrities, they’re just like us. They take tequila shots then wake up the next morning with a pounding headache and their hand still in a bag of Cool Ranch Doritos.

But in another way, they’re not like us at all: They’re rich enough to start their own tequila brand for fun and profit.

So which celebrity tequila brand is the coolest? Let’s go to the tape.

The Tequila: Sauza 901
The Celebrity: Justin Timberlake
Money Quote About Celebrity’s Passion for Tequila: “I have spent the last several years creating a premium brand that captures the passion I have for tequila.”
What the Name Means: 901 is the area code for Memphis, where JT’s from. Memphis is not known for its tequila.
Impartial Review: “901 doesn’t suck. It’s good int he way that most 100% agave tequila is good. There’s little heat to it, so you know you’re drinking booze, but there are hints of citrus and pine and that prickly note you get from pure agave.”

The Tequila: Casamigos
The Celebrity: George Clooney
Money Quote About Celebrity’s Passion for Tequila: “As you do when you’re in Mexico, you drink a lot of tequila. After a couple of months trying a lot of different tequilas, George turned to me and said, ‘Why don’t we just make our own? One that’s perfect for us to drink?'”
What the Name Means: Spanish for the “house of friends,” roughly. Because Clooney and his friends started the company. Aww.
Impartial Review: “Dangerously drinkable, Casamigos Anejo Tequila is very much a gateway tequila, a perfect spot for folks who may never have considered sipping their tequila straight to start.”

The Tequila: DeLeón
The Celebrity: Sean “Diddy” Combs
Money Quote About Celebrity’s Passion for Tequila: “I see the uptick naturally while I’m out there, with the female audience being into tequila. I want to touch everybody with some smoothness, so that when you drink tequila, you don’t make that ugly face.”
What the Name Means: Of the lion, if I remember high school Spanish.
Impartial Review: “Celebrity branding aside, it’s a pretty good tequila. It’s very mild, and extremely easy-drinking — the same qualities that make Patron so very popular.”

The Tequila: Santo Mezquila
The Celebrity: Adam Levine and Sammy Hagar
Money Quote About Celebrity’s Passion for Tequila: While drinking together in Cabo San Lucas, Levine and Hagar mixed tequila and mezcal together and liked it. “When we came up with that name — mezquila — the whole road opened up,” Hagar said. “We know what we’re going to do. It’s the first mezquila. We’ve invented a new product.”
What the Name Means: Holy.
Impartial Review by a Random Dude on Twitter: “Finally found @santomezquila! It’s incredibly smooth & might be smoother than Tequila. @sammyhagar & @adamlevine knocked it outta the park!”

Verdict: We’re going with Clooney’s Casamigos as the coolest celeb tequila. How about you?

Battle Royale, Tequila Style: Diddy vs. Timberlake

Our Stories / January 14, 2014 / 1 Comment.

We’ve talked before about liquor brands that celebrities get involved with, including the good, the bad and the ugly. Usually when we hear about a new celeb liquor, we roll our eyes and ignore the bottles when we see them on shelves. But sometimes, the booze and celebrity collaborations grab our attention. The most recent example: Diageo buying tequila brand DeLeon with Diddy, as well as a rebranding of Justin Timberlake’s tequila “901” with the help of Beam Inc.

The details of these two deals are different, and we’ll discuss that in a second, but the overall theme is what we really have our eye on: the tequila market is booming in the United States and as widespread interest grows, big names are joining the tequila party.

The partnership between Diddy and Diageo is an extension of their already existing relationship and Diddy’s ability to gain support for luxury brands. He has already been working with Diageo on Ciroc and now that they’ve acquired DeLeon, they’ll have a luxury tequila brand to add to their portfolio. DeLeon is not cheap and it’s not the type of tequila college students will be grabbing for shots to pre-game; priced from $120.00 to over $1,000 per bottle, DeLeon is considered ultra-premium and is distributed in 18 U.S. states as well as D.C. “The joint venture… is Diageo’s latest step towards returning to a leading position in tequila in North America,” said Larry Schwartz, President of Diageo North America. If we know Diddy, he’ll make it happen.

When it comes to Justin Timberlake, he laid the groundwork for his tequila pairing with Beam. Justin launched his “901” tequila in 2009 (a nod to his hometown’s area code), and now he’s partnering with Beam Inc. for a makeover of sorts under their Sauza name. The actual tequila will remain unchanged, but the name will now be “Sauza 901” and will be jointly owned by Timberlake and Beam Inc. Also, instead of competing with Diddy’s tequila in the ultra-premium sector, Sauza 901 will be placed in the super premium category. Super premium has seen the strongest growth when it comes to tequila and Sauza 901 will be about $30 a bottle. Sorry Diddy, but JT’s tequila is more our financial speed.

Although these two tequila brands have famous faces behind them, we think there’s room for both of them in the market since they’re trying to attract different drinkers. All of you luxury yacht owners can afford a bottle of DeLeon while us normal folk will enjoy a bottle of 901 Sauza.

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Diddy Expands His Booze Empire

Our Stories / January 3, 2014 / 1 Comment.

Sean “P. Diddy” Combs has it all – a music career, a clothing line, two restaurants, a vodka brand. And now the hip-hop mogul is putting his name on bottles of DeLeon Tequila.

Though both the brand and Diddy have been hush hush about the deal, the rumors are that he has teamed up with DeLeon to develop his own line of tequila. DeLeon Tequila was founded in 2008 and hit the U.S. on Cinco de Mayo 2009. Since it’s debut, the ultra premium tequila has been winning awards and gaining quite the reputation.

Diddy celebrated the new partnership with a few hundred of his closest friends who sipped DeLeon Tequila all night long. A bottle can cost anywhere from $140 to $825, aka we can’t afford it.

No word on when the Diddy/DeLeon tequila will launch but we’ll keep our eyes open. We’re sure the price tag will be high but if we know Diddy, the tequila will be damn good.

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