Tag Archives: coasters

A Microscopic Image of Your Favorite Drink

Cocktails / August 12, 2014 / No Comments.

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Skim the Internet and you will come across posters of your favorite cocktails, liquor brands, alcohol vernacular, and more. But look a little closer—some things are not as they appear, and these things are BevShots.

The small company mixes art and science by snapping microscopic photographs of booze to create beautifully intricate patterned pictures. Originally in 1992, scientist Michael Davidson turned to this process as a way to fund his Florida State University research lab. Utilizing his prior knowledge of imaging DNA, biochemicals and vitamins, Davidson was able to collect such photos and use them as designs for retail neckties from 1995-2002. After this cocktail collection took off, BevShots emerged.

By crystalizing alcohol or mixed drinks on a microscope slide and then passing polarized light through the crystals, Davidson created some strikingly unique images that you can now purchase on more than just a necktie. Pick your favorite cocktail, wine, beer or liquor and then choose your medium. From gender related products—a beach sarong for the ladies or a silk pocket square for the men—to barware (coasters, shot glasses, & flasks) and framed art, there’s something for everyone.

So whether you’re searching for a gift or new house décor, choose your preferred cocktail and visit the BevShots website—just remember to shop responsibly.

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Coasters for a Cause

Our Stories / July 30, 2012 / No Comments.

There are many reasons to enjoy an ice cold beer, but Molson Canadian has added a more noble reason to the list: to help the environment.

Hoping to encourage younger beer drinkers to love their planet a little bit more, Molson is handing out one million beer coasters embedded with seeds so that folks can plant trees. You can get the coaster one of two ways – either buy a crate of Molson Canadian or order a beer at your local bar. The coasters are made out of a special kind of seed paper, so all you have to do is plant it and let Mother Nature take care of the rest.

If you’re the type of person who isn’t easily swayed just by the prospect of doing good, don’t worry…there are more selfish incentives as well.

– Every coaster as a PIN printed on it. Go to the Red Leaf Project page on the Molson Canadian website, enter the PIN and you’ll have the chance to win tickets to an outdoor concert in Canada.
– Molson Canadian has $400,000 that they want to donate to local parks. When you enter the PIN on their website, make sure to type in your address and they will donate some of that money to a park near you.
– Sign up to volunteer at one of Molson’s 100 Park Projects across Canada and you’ll get guaranteed tickets to the Molson Canadian Red Leaf Project show in Toronto.

What do you think of this promotion? Is it nice to see a company being environmentally conscious or do you think their faithful drinkers will even care?

 

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