Posts Tagged ‘Sam Adams’

Sam Adams Springs Eternal

photo   Samuel Adams is unveiling a new seasonal brew, Alpine Spring — available from January through April. Priced at around $7.99 per six-pack, Alpine Spring is 5.5%-abv and classified as an unfiltered wheat lager. It’s made with a German Noble hop variety called Tettnang-Tettnanger that imparts a citrusy flavor. Alpine Spring replaces Noble Pils

Build-A-Beer from Sam Adams

photo   Def. — Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call.   Sam Adams has a new social media marketing ploy up its sleeve — it’s crowdsourcing a new beer.   The campaign is called the Crowd Craft