Smirnoff: Love Wins


Featured Story May 23, 2017 No Comments.

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What’s better than a new Smirnoff release on a Tuesday afternoon? Celebrating inclusivity, acceptance, and love in all its forms at the same time.

Smirnoff vodka is proud to officially announce its launch of its limited edition “Love Wins” bottle packaging. Each “Love Wins” Smirnoff No. 21 bottle features different images of real love and real people– no two bottles are identical. The Smirnoff brand has supported the LGBTQ community for several decades and the new bottles are the latest representation of its commitment to equality.Smirnoff Love Wins Bottle Front Angle

For every bottle made, the brand will donate $1, with a minimum of $260,000, to the Human Rights Campaign (HRC).

Since celebrating love is more fun when everyone is included, Smirnoff is asking couples over the age of 25 to submit their photos here for the opportunity to be featured on the next bottle pack design in 2018. For every eligible photo submitted between May 23 and September 30, Smirnoff will donate an additional $1 per photo to the HRC (up to $10,000).

Inside the iridescent rainbow aesthetic of the “Love Wins” limited edition bottles, is the iconic Smirnoff No. 21 vodka, triple distilled and ten-times filtered, and the most awarded vodka in the world.

In the past year alone, the Smirnoff brand has demonstrated its commitment to the LGBTQ community time and time again. They hosted one of the first ever live streamed same-sex weddings at Electric Daisy Carnival in Las Vegas, NV and donated to Equality Florida Action, Inc. at Electric Daisy Carnival in Orlando, FL through the Smirnoff House and in the wake of the tragic nightclub shooting earlier that year. And, most recently, they supported Stand For Rights 2017, a first-of-its-kind modern day Facebook Live telethon in support of the American Civil Liberties Union (ACLU).

The Smirnoff No. 21 “Love Wins” limited edition bottles are available in 750mL and 1L line priced with standard Smirnoff No. 21 vodka. They are now available nationwide. Celebrating love is more fun when everyone is included, but there is such thing as too much fun – just make sure “Love Wins” responsibly.

Have fun doin’ good while drinkin’ good!

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