Introducing: MillerCoors Coco Brevé
Attention Millenials, MillerCoors wants YOU. The brand announced the release of Coco Breve, a coconut water malt beverage. The new fruit flavored drink is hoping to find its way into the hearts of female 20 something’s for summer 2012.
Coco Breve will hit shelves June 1st and will be available in kiwi lime and mango citrus. The new line claims to keep “whole foods in mind, in terms of creating a unique and natural product.”
What say you ladies? Will this make it to the next girl’s night out?
Sound off below.
May 23rd, 2012 at 3:25 pm
[...] the “throw a ton of crap at a wall and see what sticks” method lately (Iced Tea Beer, Coconut Water Malted Beverage, Lime-A-Rita) to try to gain a foothold on a demographic that has slipped through their fingers [...]