Budweiser is considered an all-American beer brand that is definitely tried and true, but we don’t necessarily think of it as “classy.” However, between their new Budweiser Black Crown and Bud Light Platinum, it seems like they’re trying to get a little fancy and attract a more elite kind of drinker.
Forget the Budweiser frogs…they are the ghosts from Super Bowl’s past. Budweiser went a more sophisticated route this year during the Super Bowl when they unveiled Budweiser Black Crown to the world. In the ad, a hot set of legs walks into a very exclusive-looking party where everyone is wearing black and trying to seem super important. The voiceover guy says that they “summoned the finest of this nation” to help them taste and choose a golden amber lager; the tagline calls it “smooth and distinctive.”
Bud Light Platinum was released in a similar way last year during the Super Bowl, but since then, it hasn’t really been the hit Budweiser was probably looking for. People aren’t totally feeling the taste and personally, we don’t understand why something “platinum” is in a blue bottle. Budweiser isn’t one to back down so quickly, though – that’s why they’ve called in the big guns. They just announced that Justin Timberlake will be the beer’s new “Creative Director” and face of the brand. With Timberlake’s recent single “Suit and Tie” on the airwaves, he says “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing.” Hey, if Justin Timberlake can bring Myspace back to life, we’re pretty confident he can give Bud Light Platinum a boost as well.
Either way, it’s interesting to see the “King of Beers” try to appeal to the luxury market, especially since beer itself isn’t generally considered a luxury beverage. Only time will tell, but what do you think about what’s going on with Budweiser Black Crown, and Bud Light Platinum?